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Deutsche EuroShop - Annual Report 2006

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Promotions at centers

The tenants of our shopping centers are all members of the centers’ advertising associations. These plan and organise marketing promotions throughout the year in order to continually offer the customers new shopping experiences. They include fashion shows or special events at Easter and Christmas. Young and old alike also enjoy exhibitions to mark particular events, such as in 2006 for the football World Cup in Germany.

The responsibilities of the advertising association also include coordinating a consistent advertising approach, producing shopping center newspapers in the form of pull-outs in regional daily papers, and placing radio spots and citylight posters produced exclusively for the center.



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