Navigation aid

Deutsche EuroShop - Annual Report 2006

History:

The typical visitor to a DES-SHOPPING CENTER

The typical visitor
Customer age groups:
Up to 19 years old 11 %
20-29 years old 23 %
30-39 years old 19 %
40-49 years old 17 %
50-59 years old 13 %
60 and above 17 %

Personal details
...is relatively young [up to 39 years old] 53 %
...lives in a family or two-person household 61 %
...is employed/studying/learning a profession 82 %
...has a net household income of up to €2,500 56 %
...is female 58 %

Behaviour
...visits the center at least once every two weeks 55 %
...rates the center as good or very good 82 %
...is visiting the center on a shopping spree 95 %
...travels to the center by car or motorbike 44 %


Continue reading: What I bought

Back to: Why we love it so much